Episode #2 - Focus your time. Grow your business.


Show Notes

As entrepreneurs, we tend to never have enough time, could it be because you are spending 90% of your time, like I was, focusing on the wrong things?

In today’s episode I’m going to share with you something we implemented into our business that in one year helped us grow by $100,000 AND spend 90% LESS on advertising! Because anyone can grow their business by 100,000 and do it by spending more on advertising and marketing, but what we did was actually the opposite. What we’re going to be talking about today is The Hedgehog Concept.

So before you jump into the hedgehog concept I have a question for you. If you could choose to be a fox or hedgehog, which would you choose? Most people would choose to be a fox. Foxes are beautiful, sleek and cunning. Where hedgehogs are small, prickly creatures that are quite the opposite: slow, quiet and really kind of silly looking.

So, what do foxes and hedgehogs have to do with your business's success? It has EVERYTHING to do with it! It's all about learning the art of simplicity, like a hedgehog, and creating a clear focus for your organization.

So let’s talk about why it pays to be a hedgehog rather than a fox and what exactly is this hedgehog concept?

It’s time for you to bring in your focus and create your own hedgehog concept. This is your action step of the week!

Sign up for my newsletter here and I will send you our hedgehog concept and how to create your own so that you can focus your business & grow. Once you come up with your concept, then it’s time to start taking inventory on where you are spending your time and where are things no longer aligned.

As always, I’d love to hear from you! Take a screenshot of this podcast and upload it to Instagram or Facebook with the tag @underneaththeclothes. Let me know what your distractions currently are or what your hedgehog concept is!

Know of a fellow woman entrepreneur who wants to take control of her business? Feel like this podcast resonated with you? I’d love for you to share this with a friend, or two. Together, we can help entrepreneurship become a topic that gets talked about more often and our failures get celebrated!

Quote of the week: “Give the world the best that you have and the best will come back to you.”


1 comment


  • Carla Snyders

    Love, love, love this Chelsea!


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